Wednesday, 17 June 2015

Australian Swim Brands in demand by FOREVER 21- ABFA

Australian Swim brands, Allerton and Jewels & Grace, have recently partnered with retail giant FOREVER 21. The two Australian brands will be available through Forever 21 stores from this month.

Both brands will be available in FOREVER 21’s Las Vegas retail stores, the brands were chosen to form part of its carefully curated collection of branded designer swimwear.

This recent partnership with FOREVER 21 is validation, that there is strong demand for Australian swimwear.  

It comes as exciting news for both swim brands Allerton and Jewels & Grace, and it allows each brand to cement their names in the International markets. 
Allerton is the ultimate blend of sports luxe combining a smooth balance of fashion, function, and wearability, while Jewels & Grace keep it classic, with its renowned sleek lines and defined details.  Both brands make great additions to Forever 21’s branded division, offering the Forever 21 customer a fabulous choice of innovative designer swimwear. 
When the Creative Directors from each brand were asked how it felt to be stocking in America’s fifth largest retailer. 

Pirra Griffiths (Creative Director for Allerton) said, “I’m thrilled to have this opportunity to share my passion for design on an international scale, especially with such a prestigious and exciting retailer”.
Juliet Bakos (Creative Director for Jewels & Grace) said “It’s great news for us to know that buyers are seeing our brand as something that is filling a gap in the market, and validation that Jewels & Grace is a very strong brand. This will be the brands second major international retailer, after our recent partnership with House of Fraser in the UK.”
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