Sunday, 24 May 2015

Getting excited for London SS16- A look back at Erdem at Fashion Week





The AW collection shows the Erdem woman as a 70s Hitchcock Heroine, print silk dresses, voluminous hair et al. Before the show, Erdem said that the collection was based on modern man reconstructing dresses from the 70s. The dresses recreated the vintage styles, though all had something modern about them, be it in the neckline, hem or bodice.

Most notable, though were the seams: visible, textured and unfinished. The juxtaposition between frayed looking seams and the beautiful printed silk fabric or even burnt velvet, was spectacular.  Sometime in 2014, I thoroughly enjoyed working alongside Zaal Nodjoumi, the former Developmental Assistant for Erdem. His job entailed assisting the product developers with cut samples and embroidery/ print development. 

Erdem’s execution of vintage fashion is impressive, and evident by looking at this collection. The runway itself was fully furnished as hotel rooms, with vintage wooden pieces adorning the “rooms”.

By now, it’s no secret that Erdem likes to take inspiration from past fashions; in fact, his previous collection was reportedly influenced by a Victorian conservatory.
Click here for more Mercedes-Benz Fashion Week coverage.
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